Proven Outcomes Across Paid Media

Documented results from real ad spend and real campaigns

We scaled Together Loans to 400 Loans per Month at a 9% CPA

5× More Loans While Cutting CPA Nearly in Half at Scale

  • Industry: Co-Signer Loans / Financial Services

    Service Area: 21 U.S. states

    Platforms Used: Google Ads (primary), Meta Ads, TikTok Ads

    Monthly Ad Spend: ~$250,000

    Length of Engagement: October 2023 – Present

  • Acquire funded co-signer loans at 15% CPA or lower, while maintaining compliance, loan quality, and scalability across multiple states.

  • 2024 Performance

    Averaged 80 funded loans per month

    Maintained a 13% CPA (beating the 15% target)

    Generated approximately $500,000 in funded loans per month

    Established a stable, scalable acquisition foundation

    2025 Performance (Scale Phase)

    Scaled volume to an average of 400 funded loans per month

    Reduced CPA to 9% at significantly higher spend

    Generated approximately $2.3M in funded loans per month

    Achieved 5× loan volume growth while improving efficiency by 30%+

How Smart Lending Beat Its Target CPL by 60% and Is Scaling Toward $350K/Month in Ad Spend

From $0 in Leads to $14 CPL in One of the Most Competitive Industries in the U.S.

  • Industry: Debt Consolidation / Financial Services

    Service Area: Nationwide (USA)

    Platforms Used: Google Ads, Meta Ads (Image + Video Creative)

    Monthly Ad Spend: $30,000/month (actively scaling)

    Length of Engagement: September 2025 – Present

  • Launch paid acquisition from scratch for a brand-new debt consolidation company, hit a $35 target CPL for qualified leads, and build scalable creative systems for Meta using both image and video ads.

  • Took Smart Lending from zero paid leads to consistent qualified lead flow in Month 1

    Hit the target immediately with $34 CPL for qualified leads in the first month

    Drove CPL down to $14 per qualified lead as campaigns and creatives matured

    Outperformed the industry benchmark by ~60%, where debt consolidation CPLs are typically far higher

    Built a scalable acquisition engine now ramping toward $350,000/month in ad spend at the same CPL

    Proven performance driven by high-converting ad creatives + advanced PPC execution, not brute-force spend

How REAL Automotive Scaled from 15 to 65 Calls Per Day with an 8× ROAS

333% Increase in Daily Phone Calls from Google Ads

  • Industry: Automotive Repair

    Service Location: Southern Colorado Springs

    Platforms Used: Google Ads

    Monthly Ad Spend: ~$12,000

    Length of Engagement: July 2023 – Present

  • Drive as many high-intent inbound phone calls as possible using Google Ads and turn paid search into a predictable, primary revenue channel.

  • Increased inbound phone calls from 15 per day to 65 per day

    +333% growth in daily call volume from Google Ads

    Generated an 8× Return on Ad Spend (ROAS)

    Turned Google Ads into the dominant driver of booked repair jobs

    Built a reliable, scalable call-based lead engine for a service-area business

How Pride Roofing Scaled Digital Leads 8× and Achieved a 14× ROAS

From Barely Ringing Phones to a Sales Machine in Under 90 Days

  • Industry: Commercial & Residential Roofing & Gutter Repair

    Service Location: Northern Colorado & Wyoming

    Platforms Used: Google Ads, Meta Ads, Google Local Services Ads (LSA)

    Monthly Ad Spend: ~$6,000

    Length of Engagement: September 2024 – Present

  • Generate consistent, high-intent roofing leads using paid media across Google, Meta, and LSA while maintaining profitability and scalability across multiple service areas.

  • +692% increase in monthly leads (from 12 to 95 leads per month)

    Scaled lead volume by nearly 8× without increasing ad spend proportionally

    Generated a 14× Return on Ad Spend (ROAS) across Google Ads, Meta, and LSA

    Transformed digital ads from a supplemental channel into Pride Roofing’s primary lead source

    Created a predictable, scalable pipeline across both residential and commercial services

Cold Email Campaign Drove a 28% Daily Surge in Ticket Sales - Mid-Week

Pioneer Rodeo Sold 707 Tickets and $16,200 in 7 Days Using Cold Email

  • Industry: Live Events / Rodeo

    Event Location: Colorado Springs, CO

    Target Market: Statewide (Colorado)

    Platforms Used: Cold Email Outreach using Draper Company’s Proprietary Lead Database

    Engagement Model: 90-day pre-event campaign (annual recurring engagement)

    Event Timing: One weekend in July (ongoing yearly partner)

  • Leverage cold email and Draper Company’s proprietary lead database to maximize ticket sales leading up to the rodeo weekend, specifically driving urgency and volume during the final days before the event.

  • Generated 707 total ticket sales and $16,200 in revenue in just 7 days

    Email campaign launch triggered an immediate +21% lift in ticket sales within 24 hours

    Accelerated daily sales growth from 16–17% pre-campaign to 21–28% post-campaign

    Increased daily ticket volume from 90 tickets to 175 tickets in 48 hours

    Drove consistent, compounding growth across all event types (Derby, Friday Rodeo, Saturday Rodeo)

    Email outreach became the single biggest growth catalyst during the highest-stakes sales window